Tailored Digital Marketing Course Just For You!
Learn. Grow. Succeed


Learn. Grow. Succeed
Tailored Digital Marketing Course Just For You!
About Course
BlackWire’s Performance Marketing Mastery is a power-packed course designed for those who want to excel in result-driven digital marketing. Unlike generic marketing courses, this program dives deep into data-driven strategies, paid media optimization, and ROI-focused campaigns, giving you the skills to run high-performance ads that convert. With expert-led sessions, real-world case studies, and actionable insights, you’ll gain the confidence to build, optimize, and scale digital campaigns like a pro. Get ready to master the art of performance marketing and stay ahead in the digital game!
Who Should Join This Course?
Why BlackWire Academy?
Small-batch performance marketing with real accountability and unlimited questions.
Learn agency-level decision making and how to think, not just execute.
Small Batches
Limited seats to ensure personal attention, real interaction, and zero dilution of learning — you’re not lost in a crowd.
Structured Learning with Accountability
A clear, step-by-step curriculum with timelines, execution checkpoints, and follow-through so learning turns into action.
Agency-Level Decision Making
Learn how real performance marketers evaluate data, take calls, manage trade-offs, and make decisions under pressure.
Unlimited Questions, Real Answers
Ask as many questions as needed during the program; no rushing, no deflection, no “we’ll cover this later”.
Tailored for Founders, Students & Marketers
The same core systems adapt to different goals — career growth, business growth, or skill mastery without watering down content.
Teaches How to Think, Not Just What to Do
Beyond tactics and setups, you learn reasoning frameworks so you can solve new problems independently.

Anusha Ranganath
BlackWire’s Digital Marketing course was an incredible learning experience. Vivek’s patience and dedication set it apart—no matter how many questions I had, he took the time to explain everything thoroughly, making complex topics easy to understand.
I loved how the course felt tailor-made for me, with a flexible structure that let me learn at my own pace. Whether you're a beginner or refining your skills, it provides practical knowledge and real-world applications. With Vivek’s expertise and support, this program is an excellent choice. I highly recommend it!

Aastha Vidyarthi
Before joining BlackWire Academy, I was completely new to digital marketing. Their hands-on, project-based approach made complex topics like Google Ads, SEO, and other key fundamentals easy to understand. Every session was insightful, practical, and incredibly valuable. Thanks to Vivek’s guidance and support, I now have the skills and confidence to grow my marketing career. Highly recommended!

Venkat Siva Sai
BlackWire Academy is the best investment I made in my marketing career! The hands-on approach and expert insights gave me the skills to run high-performing campaigns with confidence.

Chandni Pareya
As someone who was new to digital media, I appreciated how Vivek broke down the basics into clear, understandable steps. His approach made complex concepts easy to understand. Seeing theory in action helped solidify my learning and gained confidence to try things on my own. The classes helped me to explore digital media further and understand how small as well as big brands can leverage digitally. I’d definitely recommend it to anyone looking for a practical, hands-on way to learn digital media.
Testimonial

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With 8+ years in digital marketing, I’ve helped businesses navigate the ever-evolving online world with data-driven strategies. Having worked with 250+ brands, startups to enterprises, I craft tailored solutions that drive real results.
At BlackWire Academy, I share my expertise to help businesses and individuals leverage digital opportunities, ensuring sustainable growth and innovation in the digital space.
Brands Served
Say Hello to Your Mentor
What will you learn?
Google Ads Modules
Fundamentals of Google Ads
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Introduction to Google Ads and its ecosystem
How Google Ads works: Auction system & Ad Rank
Benefits of Google Ads for businesses
Key terminology and concepts
Setting Up Google Ads
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Creating a Google Ads account
Account structure: Campaigns, Ad Groups, and Ads
Linking Google Ads with Google Analytics
Setting up billing and payment methods
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Major KPIs (Key Performance Indicators)
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Click-Through Rate (CTR)
Quality Score
Conversion Rate
Cost Per Click (CPC) vs. Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
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Understanding Campaign Types & Structure
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Overview of different campaign types (Search, Display, Video, Shopping, Performance Max)
Choosing the right campaign type for business goals
Structuring campaigns for better performance
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Keyword Match Types & Keyword Research
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Broad match, Phrase match, and Exact match
Negative keywords and their importance
Keyword research tools (Google Keyword Planner, SEMrush, Ahrefs)
Competitor keyword analysis
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Search Campaign Creation
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Setting campaign goals and objectives
Selecting the right bidding strategy
Writing effective search ads
Using ad extensions for better visibility
Crafting Compelling Ad Headlines & Descriptions
Best practices for writing high-converting ad copy
A/B testing different headlines and descriptions
Ad policies and approval process
Bidding Strategies
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Manual vs. Automated bidding
Strategies: Maximize Clicks, Target CPA, Target ROAS, Enhanced CPC
Smart bidding and AI-driven optimization
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Display & Video Campaign Creation
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Overview of Display Ads and Video Ads
Setting up Display campaigns in Google Ads
YouTube Ads: Types and best practices
Designing effective banner and video ads
Targeting Methods (Audiences in Google Ads)
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Demographic, Geographic, and Behavioral targeting
Custom Intent and Custom Affinity audiences
Remarketing and Lookalike Audiences
Customer Match and Similar Audiences
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Conversion Tracking
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Setting up conversion tracking with Google Tag Manager
Tracking form submissions, calls, and e-commerce transactions
Understanding conversion attribution models
Auction Insights & Competitive Analysis
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Understanding Auction Insights reports
Analyzing competitor performance
Adjusting bids and budgets based on insights
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Universal App Campaign (UAC) + Shopping Ads
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Setting up Universal App Campaigns for mobile apps
Creating and optimizing Google Shopping Ads
Feed optimization and Google Merchant Center setup
Other Settings
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Ad scheduling and dayparting
Location & device targeting
Budget pacing and bid adjustments
Ad rotation and frequency capping
Exclusions and negative placements





Shaping Your Future, One Lesson at a Time

Aditya Mittal
I was working at an agency but felt stuck. Learning one-on-one helped me move from just running ads to actually understanding strategy. It genuinely upgraded my skills.

Jharna Aswani
had the pleasure of taking a crash course in digital marketing, and it was an incredibly valuable experience. In a short time, Vivek [BlackWire] provided clear, practical insights into Google Ads, Meta Ads, LinkedIn Ads, and many other key aspects of digital marketing. Their expertise, structured approach, and real-world examples made complex topics easy to grasp. I walked away with a solid foundation and the confidence to apply these strategies effectively. Highly recommend!

Abhishek Mishra
Black Wire Academy transformed the way I promote my business! Their training was not only informative and engaging but also incredibly impactful. I now have the skills to run targeted ads effectively, attract new clients, and grow my brand with confidence. Highly recommended!

Ridima Chaube
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Aspiring Digital Marketers
Kickstart your career with hands-on expertise in performance marketing.

Entrepreneurs & Business Owners
Learn how to drive leads, boost conversions, and scale your business profitably.
Who Should Join This Course?

Marketing Freshers
Bridge the gap between theory and real-world execution with advanced strategies.
Meta Ads Modules
Overview of Facebook & Instagram Ads
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Introduction to Meta Ads ecosystem
How Facebook Ads work: Auction & Delivery System
Benefits of advertising on Facebook & Instagram
Key terminologies and ad policies
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Setting Up Facebook Ads Manager Account
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Creating a Business Manager account
Setting up Facebook Ads Manager
Linking Facebook Page and Instagram account
Setting up billing and payment methods
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Understanding Campaign Objectives & Major KPIs
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Awareness, Consideration, and Conversion objectives explained
Choosing the right objective for different business goals
Key Performance Indicators (KPIs) in Meta Ads
Click-Through Rate (CTR)
Conversion Rate (CR)
Cost Per Click (CPC) vs. Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Ad Relevance Diagnostics
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Setting Up Facebook Pixel & Conversion API
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What is the Facebook Pixel and why is it important?
Installing Pixel using Google Tag Manager or manually
Setting up standard & custom conversion tracking
Introduction to Facebook’s Conversion API (CAPI)
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Campaign Types & Structure
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Understanding Facebook’s campaign hierarchy (Campaigns, Ad Sets, Ads)
Overview of different campaign types
Traffic
Engagement
Lead Generation
Sales
App Promotion
Choosing the right campaign type for different business needs
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Understanding Audiences in Facebook Ads Manager
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Core Audiences (Demographics, Interests, Behaviors)
Custom Audiences (Website Visitors, Engagement, Customer Lists)
Lookalike Audiences (How they work & best practices)
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Ad Creatives & Copywriting
Types of Ads (Single Image, Carousel, Video, Collection, Instant Experience)
Crafting high-converting ad copies and headlines
Best practices for designing ad creatives
A/B testing different ad variations
Campaign Performance Analysis & Optimization
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How to analyze Facebook Ads Manager reports
Understanding Ad Frequency & Ad Fatigue
Scaling winning campaigns (Horizontal & Vertical Scaling)
Adjusting budgets and bids for better ROI
Advanced Targeting Options
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Remarketing: Retargeting website visitors, video viewers, and engagement-based audiences
Lookalike Audiences: How to create and optimize them for scaling
Email Targeting: Uploading customer lists and segmenting audiences
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Other Settings
Ad Scheduling (Running ads at specific times)
Location & device targeting
Ad delivery optimization (Impressions vs. Link Clicks vs. Conversions)
Exclusions and Negative Targeting
Facebook Ad Policies & Compliance
Book a Free Call
₹11,999
(Google Ads+Meta Ads)
(Google Ads+Meta Ads+Linkedin ADS)
₹15,999
LinkedIn Ads Modules
LinkedIn Ads Structure and Fundamentals
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Introduction to LinkedIn Ads and its unique advantages
How LinkedIn Ads differ from Facebook & Google Ads
LinkedIn's advertising ecosystem and ad auction system
Key terminologies used in LinkedIn Ads
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Setting Up a LinkedIn Ads Account
Creating a LinkedIn Campaign Manager account
Connecting LinkedIn Pages to Ads Manager
Setting up billing and payment methods
Understanding LinkedIn’s ad review process
Types of LinkedIn Ads
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Sponsored Content: Single Image Ads, Video Ads, Carousel Ads
Message Ads: Sponsored Messaging (InMail), Conversation Ads
Text Ads: Small desktop-only ads
Dynamic Ads: Personalized ads (Follower, Spotlight, Content Ads)
Lead Gen Forms: Collecting leads directly from LinkedIn
Understanding Campaign Objectives & Major KPIs
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Awareness, Consideration, and Conversion objectives explained
Choosing the right objective for business goals
Key Performance Indicators (KPIs) in LinkedIn Ads
Click-Through Rate (CTR)
Cost Per Click (CPC) vs. Cost Per Thousand Impressions (CPM)
Cost Per Lead (CPL)
Engagement Rate
Conversion Rate & Cost Per Conversion
Return on Ad Spend (ROAS)
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Audience Targeting Options & Demographics
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Core Targeting: Job Title, Company Name, Industry, Seniority, Function
Interest & Behavioral Targeting: Group Memberships, Skills, Company Follower Targeting
Matched Audiences: Website Retargeting, Contact List Uploads, Account-Based Marketing (ABM)
Lookalike Audiences: Expanding reach with AI-driven targeting
Creating a LinkedIn Campaign
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Step-by-step guide to setting up a campaign
Choosing the right bidding strategy (CPC, CPM, Automated Bidding)
Setting budgets (Daily vs. Lifetime Budgets)
Selecting ad placements and delivery settings
Ad Creatives & Copywriting for LinkedIn Ads
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Best practices for writing high-converting ad copy
Optimizing ad creatives for different LinkedIn ad formats
A/B testing ad variations for better performance
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LinkedIn Lead Generation & Conversion Tracking
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Setting up LinkedIn Lead Gen Forms
Integrating LinkedIn Ads with CRM tools
Setting up conversion tracking using LinkedIn Insight Tag
Understanding LinkedIn’s attribution models
Campaign Performance Analysis & Optimization
Analyzing LinkedIn Ads Manager reports
Adjusting bids, budgets, and targeting for better ROI
Scaling successful campaigns
Reducing Cost Per Click (CPC) and improving Cost Per Lead (CPL)
Other Settings
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Ad scheduling and dayparting
Exclusion targeting (Negative Targeting)
Location & device targeting
Compliance with LinkedIn Ad Policies

