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Tailored Digital Marketing Course Just For You!

Learn. Grow. Succeed

Learn. Grow. Succeed

Tailored Digital Marketing Course Just For You!

About Course

BlackWire’s Performance Marketing Mastery is a power-packed course designed for those who want to excel in result-driven digital marketing. Unlike generic marketing courses, this program dives deep into data-driven strategies, paid media optimization, and ROI-focused campaigns, giving you the skills to run high-performance ads that convert. With expert-led sessions, real-world case studies, and actionable insights, you’ll gain the confidence to build, optimize, and scale digital campaigns like a pro. Get ready to master the art of performance marketing and stay ahead in the digital game!

Who Should Join This Course?

Why BlackWire Academy?

Small-batch performance marketing with real accountability and unlimited questions.
Learn agency-level decision making and how to think, not just execute.

Small Batches

Limited seats to ensure personal attention, real interaction, and zero dilution of learning — you’re not lost in a crowd.

Structured Learning with Accountability

A clear, step-by-step curriculum with timelines, execution checkpoints, and follow-through so learning turns into action.

Agency-Level Decision Making

Learn how real performance marketers evaluate data, take calls, manage trade-offs, and make decisions under pressure.

Unlimited Questions, Real Answers

Ask as many questions as needed during the program; no rushing, no deflection, no “we’ll cover this later”.

Tailored for Founders, Students & Marketers

The same core systems adapt to different goals — career growth, business growth, or skill mastery without watering down content.

Teaches How to Think, Not Just What to Do

Beyond tactics and setups, you learn reasoning frameworks so you can solve new problems independently.

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Anusha Ranganath

BlackWire’s Digital Marketing course was an incredible learning experience. Vivek’s patience and dedication set it apart—no matter how many questions I had, he took the time to explain everything thoroughly, making complex topics easy to understand.

I loved how the course felt tailor-made for me, with a flexible structure that let me learn at my own pace. Whether you're a beginner or refining your skills, it provides practical knowledge and real-world applications. With Vivek’s expertise and support, this program is an excellent choice. I highly recommend it!

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Aastha Vidyarthi

Before joining BlackWire Academy, I was completely new to digital marketing. Their hands-on, project-based approach made complex topics like Google Ads, SEO, and other key fundamentals easy to understand. Every session was insightful, practical, and incredibly valuable. Thanks to Vivek’s guidance and support, I now have the skills and confidence to grow my marketing career. Highly recommended!
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Venkat Siva Sai

BlackWire Academy is the best investment I made in my marketing career! The hands-on approach and expert insights gave me the skills to run high-performing campaigns with confidence.
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Chandni Pareya

As someone who was new to digital media, I appreciated how Vivek broke down the basics into clear, understandable steps. His approach made complex concepts easy to understand. Seeing theory in action helped solidify my learning and gained confidence to try things on my own. The classes helped me to explore digital media further and understand how small as well as big brands can leverage digitally. I’d definitely recommend it to anyone looking for a practical, hands-on way to learn digital media.

Testimonial

vivek chandra_blackwire_founder
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With 8+ years in digital marketing, I’ve helped businesses navigate the ever-evolving online world with data-driven strategies. Having worked with 250+ brands, startups to enterprises, I craft tailored solutions that drive real results.

At BlackWire Academy, I share my expertise to help businesses and individuals leverage digital opportunities, ensuring sustainable growth and innovation in the digital space.

Brands Served

Say Hello to Your Mentor

 

What will you learn?

Google Ads Modules

Fundamentals of Google Ads

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Introduction to Google Ads and its ecosystem

How Google Ads works: Auction system & Ad Rank

Benefits of Google Ads for businesses

Key terminology and concepts
 

Setting Up Google Ads

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Creating a Google Ads account

Account structure: Campaigns, Ad Groups, and Ads

Linking Google Ads with Google Analytics

Setting up billing and payment methods

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Major KPIs (Key Performance Indicators)

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Click-Through Rate (CTR)

Quality Score

Conversion Rate

Cost Per Click (CPC) vs. Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

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Understanding Campaign Types & Structure

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Overview of different campaign types (Search, Display, Video, Shopping, Performance Max)

Choosing the right campaign type for business goals

Structuring campaigns for better performance

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Keyword Match Types & Keyword Research

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Broad match, Phrase match, and Exact match

Negative keywords and their importance

Keyword research tools (Google Keyword Planner, SEMrush, Ahrefs)

Competitor keyword analysis

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Search Campaign Creation

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Setting campaign goals and objectives

Selecting the right bidding strategy

Writing effective search ads

Using ad extensions for better visibility

 

Crafting Compelling Ad Headlines & Descriptions

 

Best practices for writing high-converting ad copy

A/B testing different headlines and descriptions

Ad policies and approval process

Bidding Strategies

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Manual vs. Automated bidding

Strategies: Maximize Clicks, Target CPA, Target ROAS, Enhanced CPC

Smart bidding and AI-driven optimization

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Display & Video Campaign Creation

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Overview of Display Ads and Video Ads

Setting up Display campaigns in Google Ads

YouTube Ads: Types and best practices

Designing effective banner and video ads

 

Targeting Methods (Audiences in Google Ads)

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Demographic, Geographic, and Behavioral targeting

Custom Intent and Custom Affinity audiences

Remarketing and Lookalike Audiences

Customer Match and Similar Audiences

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Conversion Tracking

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Setting up conversion tracking with Google Tag Manager

Tracking form submissions, calls, and e-commerce transactions

Understanding conversion attribution models

 

Auction Insights & Competitive Analysis

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Understanding Auction Insights reports

Analyzing competitor performance

Adjusting bids and budgets based on insights

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Universal App Campaign (UAC) + Shopping Ads

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Setting up Universal App Campaigns for mobile apps

Creating and optimizing Google Shopping Ads

Feed optimization and Google Merchant Center setup

 

Other Settings

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Ad scheduling and dayparting

Location & device targeting

Budget pacing and bid adjustments

Ad rotation and frequency capping

Exclusions and negative placements

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Shaping Your Future, One Lesson at a Time

Aditya Mittal

I was working at an agency but felt stuck. Learning one-on-one helped me move from just running ads to actually understanding strategy. It genuinely upgraded my skills.
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Jharna Aswani

 had the pleasure of taking a crash course in digital marketing, and it was an incredibly valuable experience. In a short time, Vivek [BlackWire] provided clear, practical insights into Google Ads, Meta Ads, LinkedIn Ads, and many other key aspects of digital marketing. Their expertise, structured approach, and real-world examples made complex topics easy to grasp. I walked away with a solid foundation and the confidence to apply these strategies effectively. Highly recommend!
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Abhishek Mishra

Black Wire Academy transformed the way I promote my business! Their training was not only informative and engaging but also incredibly impactful. I now have the skills to run targeted ads effectively, attract new clients, and grow my brand with confidence. Highly recommended!
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Ridima Chaube

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
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Aspiring Digital Marketers

Kickstart your career with hands-on expertise in performance marketing.

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Entrepreneurs & Business Owners

Learn how to drive leads, boost conversions, and scale your business profitably.

Who Should Join This Course?

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Marketing Freshers

Bridge the gap between theory and real-world execution with advanced strategies.

Meta Ads Modules

Overview of Facebook & Instagram Ads

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Introduction to Meta Ads ecosystem

How Facebook Ads work: Auction & Delivery System

Benefits of advertising on Facebook & Instagram

Key terminologies and ad policies

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Setting Up Facebook Ads Manager Account

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Creating a Business Manager account

Setting up Facebook Ads Manager

Linking Facebook Page and Instagram account

Setting up billing and payment methods

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Understanding Campaign Objectives & Major KPIs

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Awareness, Consideration, and Conversion objectives explained

Choosing the right objective for different business goals

Key Performance Indicators (KPIs) in Meta Ads

Click-Through Rate (CTR)

Conversion Rate (CR)

Cost Per Click (CPC) vs. Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Ad Relevance Diagnostics

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Setting Up Facebook Pixel & Conversion API

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What is the Facebook Pixel and why is it important?

Installing Pixel using Google Tag Manager or manually

Setting up standard & custom conversion tracking

Introduction to Facebook’s Conversion API (CAPI)

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Campaign Types & Structure

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Understanding Facebook’s campaign hierarchy (Campaigns, Ad Sets, Ads)

Overview of different campaign types

Traffic

Engagement

Lead Generation

Sales

App Promotion

Choosing the right campaign type for different business needs

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Understanding Audiences in Facebook Ads Manager

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Core Audiences (Demographics, Interests, Behaviors)

Custom Audiences (Website Visitors, Engagement, Customer Lists)

Lookalike Audiences (How they work & best practices)

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Ad Creatives & Copywriting

Types of Ads (Single Image, Carousel, Video, Collection, Instant Experience)

Crafting high-converting ad copies and headlines

Best practices for designing ad creatives

A/B testing different ad variations

 

Campaign Performance Analysis & Optimization

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How to analyze Facebook Ads Manager reports

Understanding Ad Frequency & Ad Fatigue

Scaling winning campaigns (Horizontal & Vertical Scaling)

Adjusting budgets and bids for better ROI

 

Advanced Targeting Options

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Remarketing: Retargeting website visitors, video viewers, and engagement-based audiences

Lookalike Audiences: How to create and optimize them for scaling

Email Targeting: Uploading customer lists and segmenting audiences

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Other Settings

Ad Scheduling (Running ads at specific times)

Location & device targeting

Ad delivery optimization (Impressions vs. Link Clicks vs. Conversions)

Exclusions and Negative Targeting

Facebook Ad Policies & Compliance

Book a Free Call

₹11,999

(Google Ads+Meta Ads)

(Google Ads+Meta Ads+Linkedin ADS)

₹15,999

LinkedIn Ads Modules

LinkedIn Ads Structure and Fundamentals

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Introduction to LinkedIn Ads and its unique advantages

How LinkedIn Ads differ from Facebook & Google Ads

LinkedIn's advertising ecosystem and ad auction system

Key terminologies used in LinkedIn Ads

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Setting Up a LinkedIn Ads Account

Creating a LinkedIn Campaign Manager account

Connecting LinkedIn Pages to Ads Manager

Setting up billing and payment methods

Understanding LinkedIn’s ad review process

 

Types of LinkedIn Ads

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Sponsored Content: Single Image Ads, Video Ads, Carousel Ads

Message Ads: Sponsored Messaging (InMail), Conversation Ads

Text Ads: Small desktop-only ads

Dynamic Ads: Personalized ads (Follower, Spotlight, Content Ads)

Lead Gen Forms: Collecting leads directly from LinkedIn

 

Understanding Campaign Objectives & Major KPIs

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Awareness, Consideration, and Conversion objectives explained

Choosing the right objective for business goals

Key Performance Indicators (KPIs) in LinkedIn Ads

Click-Through Rate (CTR)

Cost Per Click (CPC) vs. Cost Per Thousand Impressions (CPM)

Cost Per Lead (CPL)

Engagement Rate

Conversion Rate & Cost Per Conversion

Return on Ad Spend (ROAS)

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Audience Targeting Options & Demographics

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Core Targeting: Job Title, Company Name, Industry, Seniority, Function

Interest & Behavioral Targeting: Group Memberships, Skills, Company Follower Targeting

Matched Audiences: Website Retargeting, Contact List Uploads, Account-Based Marketing (ABM)

Lookalike Audiences: Expanding reach with AI-driven targeting

Creating a LinkedIn Campaign

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Step-by-step guide to setting up a campaign

Choosing the right bidding strategy (CPC, CPM, Automated Bidding)

Setting budgets (Daily vs. Lifetime Budgets)

Selecting ad placements and delivery settings

 

Ad Creatives & Copywriting for LinkedIn Ads

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Best practices for writing high-converting ad copy

Optimizing ad creatives for different LinkedIn ad formats

A/B testing ad variations for better performance

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LinkedIn Lead Generation & Conversion Tracking

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Setting up LinkedIn Lead Gen Forms

Integrating LinkedIn Ads with CRM tools

Setting up conversion tracking using LinkedIn Insight Tag

Understanding LinkedIn’s attribution models

 

Campaign Performance Analysis & Optimization

 

Analyzing LinkedIn Ads Manager reports

Adjusting bids, budgets, and targeting for better ROI

Scaling successful campaigns

Reducing Cost Per Click (CPC) and improving Cost Per Lead (CPL)

 

Other Settings

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Ad scheduling and dayparting

Exclusion targeting (Negative Targeting)

Location & device targeting

Compliance with LinkedIn Ad Policies

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